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Social Media Statistics

by OmniCore

INSTAGRAM

Total Number of Monthly Active Instagram Users:

1 billion

  77.6 millionInstagram users are from the US.

Total Number of Daily Active Instagram Users:

500 million

Instagram Stories Daily Active Users:

400 million

Number of Businesses on Instagram

25 million

Number of Instagram Likes per day:

4.2 billion

Number of Photos & Videos uploaded per day:

100 million+

Instagram Demographics

•          80% of Instagram users come from outside the U.S.

•     An estimated 71% of US businessesare on Instagram in 2018.

•     Instagram Now Has More Than 1 Million Monthly Advertisersand 8 Million Business Profiles.

•     Instagram’s Mobile Ad revenueis expected to hit $7 billion in 2018.

FACEBOOK 

Total Number of Monthly Active Users:

2.23 billion

Facebook Stories Daily Viewers:

150 million 

 Facebook Demographics

•          Average Facebook user has 155 “friends”.

•          62% of 65+, 72% of 50-64

•          84% of 30- 49, 88% 18-29

•          72% of online users of income more than $75K are on Facebook.

•          85% of Facebook’s Daily Active Users Come from Outside the US/Canada.

•          US user population is 210 million

•          Facebook has over 5 million advertisersas of 2017.

•          93% of marketers use Facebook advertising regularly.

•          Images account for 75-90% of Facebook advertising effectivity/performance.

•          20% of Facebook’s mobile ad revenuecomes from Instagram.

•          The Average CPCfor Facebook Ads Is $1.72, Average CTRis 0.9%, and Average CPMis $7.92.

•          Facebook’s share in the global digital advertising market is 19.7%.

•          As of January 2016, 100 million hours of video was watched on Facebook Daily.

 

YOUTUBE

Total Number of Monthly Active YouTube Users:

1.9 billion

Total Number of Daily Active YouTube Users:

30+ million

Average Viewing Session

40 minutes, up 50% year-over-year

Number of Videos Watched Per Day

5 billion

Number of Videos uploaded per minute:

300 hours by 50 million contributors 

YouTube Demographics 

•          62% of YouTube users are Males.

•          80% of YouTube users come from outside the U.S.

•          9% of small businessesare on YouTube.

•          Millennials prefer YouTubetwo to one over traditional television.

•          Males are primarily watching soccer or strategy games.

•          Females are primarily watching beauty videos.

•          Google acquired YouTube as a way to combine their search and organization competencies with YouTube’s expansive video library.

•          Google is looking to YouTube to be its next driver of growth.

•          People are now watching 150 million hours of YouTube every day.

•          YouTube attracts about 1/3 of users on the internet.

•          The first video was posted in 2005 from the San Diego Zoo.

•          YouTube is technically the second largest search enginein the world

 

Linkedin Demographics

•          More than 70% of Linkedin usersare from Outside of Us.

•          90 million LinkedIn users are senior level influencersand 63 million are in decision-making positions.

•          40 million students and recent college graduates on LinkedIn.

•          There are 57% of maleusers and 43% female users on Linkedin.

•          After US, India, Brazil, Great Britain and Canada have the highest number of Linkedin users.

•          23% Millenials are between (18-24 Years old) use Linkedin.

•          There are 87 million Millennialson LinkedIn with 11 million in decision-making positions.

•          28% of All Internet male usersuse Linkedin, whereas 27% of All Internet Female users use Linkedin.

•          49% of Linked users earn more than $75,000in a year.

•          51% of US College Graduatesuse LinkedIn.