Top Resources for Social Media Plan
SoMe Plan for Medical Practices
Instagram report for 2019 by HubSpot
30 days of Instagram by HubSpot
7 Creative Ways to Use Social Media to Grow your Practice
SoMe Essential Design Chart - see cheat sheet below
Fun Facts by Omnicore
19. In 2015, the number one search result was clicked on 28.6% of the time. This number has dropped to 23.5%.
20. WordPress accounts for 27% of all websites around the world, but only about 40% of WordPress sites are up to date.
21. Link building is the most difficult SEO tactic to perform, according to 65% of marketers.
22. SEO has a 14.6% conversion rate compared to 1.7% for traditional outbound methods such as cold-calling or direct mail.
23. Only 7% of searchers will ever see the third page of search results.
24. 86% of people are looking on Google maps to find directions to a location.
25. Based on the numbers, organic SEO is about 5.66 times better than paid search ads. However, experts still recommend paid search ads if businesses don’t have the time to invest in organic SEO.
29. Acknowledgment is key: 77% of Twitter users appreciate a brand more when their tweet is responded to. It takes about 10 hours on average for businesses to respond to a tweet, even though customers want a response within four hours.
30. Content marketing is a top priority of B2B businesses after brand building and social media engagement.
36. While 68% of 16 – 24 year-olds follow a celebrity on social media, 70% of teenage YouTube subscribers say they trust online influencers more than celebs.
37. 60% of smartphone users between the ages of 13 – 34 are using SnapChat.
44. 80% of social media content is being accessed via mobile device.
45. 96% of people talking about companies and brands on social media aren’t actively following those brands online.
46. 80% of millennial Pinterest users say that the platform will help them decide what to buy.
47. 50.9% of all Twitter accounts have less than 9 followers.
48. Branded content on social media is twice as likely to interest people aged 55 – 64 than those who are 28 and younger.
49. 39% of the 500 million users on LinkedIn are paying for premium account privileges. The average user spends 17 minutes on the siteper month.
54. People are accessing 69% of their media on their smartphones.
55. 89% of people on smartphones are using apps, while only 11% are using standard websites. Unsurprisingly, Facebook is the most popular app at 19% (measured by time spent).
56. Pinterest is number one for mobile social media, with 64% of referral traffic being driven by smartphones and tablets.
57. 57% of all mobile users will not recommend a business if their mobile website is poorly designed or unresponsive.
58. 40% of all mobile users are searching for a local business or interest.
59. Mobile websites that load in 5 seconds or less will end in a viewing session that’s 70% longer than their slower counterparts.
Pinterest Statistics
Total Number of Monthly Active Pinterest Users:
250 million (source)
Last updated: 17/9/18
Number of Pinterest Users from the US:
125 million
Last updated: 17/9/18
Number of Pinterest Users around the World:
50%+
Last updated: 17/9/18
Total Number of Pinterest Pins:
175 billion+
Last updated: 17/9/18
Total Number of Pinterest Boards:
3 billion+
Last updated: 17/9/18
Total Number of Pinterest Users who save Shopping Pins on Boards Daily:
2 million
Pinterest Market Value:
$15 Billion+ (source)
Pinterest Demographics
· 81% of Pinterest users are actually Females.
· 40% of New Signups are Men; 60% New Signups are Women.
· Men account for only 7% of total pins on Pinterest.
· Millennials use Pinterest as much as Instagram.
· The median age of a Pinterest user is 40, however, the majority of active pinners are below 40.
· Half of Pinterest users earn $50K or greater per year, with 10 percent of Pinteresting households making greater than $125K.
· 30% of all US social media users are Pinterest users.
· 50% of Pinterest users are from the US.
Pinterest Financials
· Pinterest is on its way to make $700 million in revenue this year.
· Pinterest is currently valued at more than $11 billion and aiming for an IPO in 2019 with $13-$15 billion valuations.
Fun Facts
· There are over 75 billion ideas on Pinterest.
· 40% of Pinners Have a Household Income of $100k+,
· 87% of Pinners have purchased a product because of Pinterest.
· 72% of Pinners use Pinterest to decide what to buy offline.
· 1 of 2 Millennials Uses Pinterest Every Month.
· Over 5% of all referral traffic to websites comes from Pinterest.
· Pinterest said 80% of its users access Pinterest through a mobile device.
· 93% of active pinners said they use Pinterest to plan for purchases and 87% said they’ve purchased something because of Pinterest.
· Two-thirds of pins represent brands and products.
· Food & Drink & Technology are the most popular categories for men.
· An average Pins made by an Active Female User is 158.
· Top Category in the US is Art, Art Supplies & Hobbies.
· Recipes: There are more than 1.7 billion recipe Pins.
· Shopping: Every day nearly 2M people Pin product rich Pins.
· 50% Have Made a Purchase After Seeing a Promoted Pin.
· Promoted Pins are repinned an average of 11 times per advertisement.
· Articles: More than 14 million articles are Pinned each day.
· Average time spent on Pinterest per visit is 14.2 minutes.
Note: Please link back to OmnicoreAgency.com and this page when you reference/quote the statistic.
