by OmniCore
Total Number of Monthly Active Instagram Users:
1 billion
77.6 millionInstagram users are from the US.
Total Number of Daily Active Instagram Users:
500 million
Instagram Stories Daily Active Users:
400 million
Number of Businesses on Instagram
25 million
Number of Instagram Likes per day:
4.2 billion
Number of Photos & Videos uploaded per day:
100 million+
Instagram Demographics
• 80% of Instagram users come from outside the U.S.
• An estimated 71% of US businessesare on Instagram in 2018.
• Instagram Now Has More Than 1 Million Monthly Advertisersand 8 Million Business Profiles.
• Instagram’s Mobile Ad revenueis expected to hit $7 billion in 2018.
Total Number of Monthly Active Users:
2.23 billion
Facebook Stories Daily Viewers:
150 million
Facebook Demographics
• Average Facebook user has 155 “friends”.
• 62% of 65+, 72% of 50-64
• 84% of 30- 49, 88% 18-29
• 72% of online users of income more than $75K are on Facebook.
• 85% of Facebook’s Daily Active Users Come from Outside the US/Canada.
• US user population is 210 million
• Facebook has over 5 million advertisersas of 2017.
• 93% of marketers use Facebook advertising regularly.
• Images account for 75-90% of Facebook advertising effectivity/performance.
• 20% of Facebook’s mobile ad revenuecomes from Instagram.
• The Average CPCfor Facebook Ads Is $1.72, Average CTRis 0.9%, and Average CPMis $7.92.
• Facebook’s share in the global digital advertising market is 19.7%.
• As of January 2016, 100 million hours of video was watched on Facebook Daily.
YOUTUBE
Total Number of Monthly Active YouTube Users:
1.9 billion
Total Number of Daily Active YouTube Users:
30+ million
Average Viewing Session
40 minutes, up 50% year-over-year
Number of Videos Watched Per Day
5 billion
Number of Videos uploaded per minute:
300 hours by 50 million contributors
YouTube Demographics
• 62% of YouTube users are Males.
• 80% of YouTube users come from outside the U.S.
• 9% of small businessesare on YouTube.
• Millennials prefer YouTubetwo to one over traditional television.
• Males are primarily watching soccer or strategy games.
• Females are primarily watching beauty videos.
• Google acquired YouTube as a way to combine their search and organization competencies with YouTube’s expansive video library.
• Google is looking to YouTube to be its next driver of growth.
• People are now watching 150 million hours of YouTube every day.
• YouTube attracts about 1/3 of users on the internet.
• The first video was posted in 2005 from the San Diego Zoo.
• YouTube is technically the second largest search enginein the world
Linkedin Demographics
• More than 70% of Linkedin usersare from Outside of Us.
• 90 million LinkedIn users are senior level influencersand 63 million are in decision-making positions.
• 40 million students and recent college graduates on LinkedIn.
• There are 57% of maleusers and 43% female users on Linkedin.
• After US, India, Brazil, Great Britain and Canada have the highest number of Linkedin users.
• 23% Millenials are between (18-24 Years old) use Linkedin.
• There are 87 million Millennialson LinkedIn with 11 million in decision-making positions.
• 28% of All Internet male usersuse Linkedin, whereas 27% of All Internet Female users use Linkedin.
• 49% of Linked users earn more than $75,000in a year.
• 51% of US College Graduatesuse LinkedIn.