If you think Botox is only for women, think again. Increasingly, more men are getting Botox. In fact, according to the American Society for Aesthetic Plastic Surgery, “Botox was the top nonsurgical procedure for men in 2017, with over 160,000 men receiving Botox injections.” So much so, it’s taken on its own moniker: Bro-tox.

So why are more and more men turning to Botox? For starters: It’s a non-surgical solution for wrinkles and fine lines. It also noticeably enhances your appearance. And it boosts self-confidence. Basically, the same reasons women get Botox are the reasons men want Botox, too. Looking and feeling good isn’t gender specific. Everyone wants to put their best face forward.

If you’re a man thinking about Botox, consider a consultation with Danielle Smith, Aesthetic Nurse Practitioner and Miami botox and filler specialist at smith & co. Danielle can help guide you in which areas need the most attention.

So what is Botox? Botulinum toxin destroys nerves and vital proteins. When injected, it weakens muscle contractions by blocking signals between facial muscles and nerves. By weakening muscle contractions, the skin above the muscle can remain smooth and wrinkle-free. Men with crow’s feet and forehead wrinkles will notice it’s like they’ve been erased once Botox is injected (give or take 3-10 days to set in).

Just as men are looking to Botox to turn back the hands of time, filler can also help men achieve the look they desire. In fact, Men’s Health reports since 2017, 20 percent more men are getting fillers in their cheeks, jawlines and temples. If filler is something you’re considering, let Danielle Smith, Aesthetic Nurse Practitioner and Miami botox and filler specialist at smith & co. suggest what would work best and where.

Go ahead, treat yourself to a little Bro-tox and more.